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View our curated collection of press releases, loyalty news and industry media featuring our brand loyalty experts.

Luxury Daily: The threat to brand loyalty from Apple Pay

Retailers may spend time and money cultivating a relationship with a consumer, only to see that consumer’s preferences and behavior sold to someone else. EVP, Strategy Sean Claessen details the threat to brand loyalty from Apple Pay for Luxury Daily and Mobile Marketer.

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Strategy: What keeps drivers loyal?

Read it in Strategy Online – Half of Canadian drivers plan to switch car brands the next time they are in the market for a new vehicle, but a study by Bond Brand Loyalty released last week reveals the key factors – both  functional concerns and emotional connections – that seem to keep consumers loyal.

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Advantage Magazine: The Ties That Bond

Bond Brand Loyalty President and CEO, Bob Macdonald is harnessing the power of customer relationships through comprehensive solutions in loyalty analytics and experiences. Read more in our exclusive interview with Advantage Magazine.

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Mobile Commerce Daily: Is app-free mobile loyalty the way of the future?

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits. Sean Claessen, executive VP strategy and executive creative director, Bond Brand Loyalty, comments.

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CSA: Channeling Customer Loyalty

Sean Claessen, executive VP strategy and executive creative director, Bond Brand Loyalty, spoke with Chain Store Age about how retailers can build customer relationships and loyalty in the era of omnichannel engagement.

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Press Release: Consumers Are More Motivated by Loyalty Programs Than Ever Before

NEW YORK, March 31, 2015 – Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing shopping behavior. According to a survey conducted by Bond Brand Loyalty, one-third of consumers agree they would not be loyal to the brand if it were not for a loyalty program, and 70 percent of consumers modify when and where they shop to maximize points, up 13 percent over the past two years.

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Marketing Magazine: Loyalty Refresh – Who got it right?

There is a trend among brands: investing in loyalty through new technology and data. For example Tim Horton's new Double Double Visa rewards card, changes to Loblaw's PCPlus.ca program build on a “digital experience", and Canadian Tire customers across the country can now stockpile rewards with a mobile app or card. Marketing tapped loyalty expert Sean Claessen, vice-president, creative and strategy, at Bond Brand Loyalty assesses which retailer’s recent moves come out on top.

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The Globe and Mail: Loyalty Counts

2014 Loyalty Report includes surprising findings in consumer interaction, mobile and millennials. The 2014 Report engaged more than 12,000 people to uncover insights on brands and loyalty initiatives.

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Shopper Marketing: Buying Into Loyalty

TORONTO — Are consumers as loyal to loyalty programs as they are to the brands/companies the programs represent? What drives member satisfaction within loyalty programs? And how do these programs in!uence consumer behavior? Answers to these questions and more are emerging from the ongoing research of Bond Brand Loyalty.

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Press Release: Maritz Canada & Maritz Loyalty Marketing Unite to Form Bond Brand Loyalty

TORONTO, ON, June 3, 2014 - Maritz Canada and Maritz Loyalty Marketing today announced they have joined forces, creating a new agency under the name Bond Brand Loyalty. Bond's business model builds on the expertise and assets of the two founding agencies to combine traditional loyalty marketing services with a best-in-class customer experience, comprehensive brand engagement and a proprietary digital backbone.

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