About Us
Bond helps brands “Own the Known”
Who We Are
Bond is the customer intelligence-driven engagement company that deepens relationships between brands, their channel partners, and their customers to drive lasting growth.
We believe a brand’s greatest advantage lies in the customers it already knows. That idea sits at the heart of “Own the Known”.
To us, it means truly understanding your existing customers — not just who they are, but how they behave, what they value, and what they are likely to do next. When you know them that well, you can serve them better than anyone else.
Bond brings together strategy, behavioral science, research, data, technology, and analytics to turn customer understanding into action. When you own the known, you build relationships that last and growth that does too.
Our Promise
How we show up for our clients. Every day.
Look at the Bigger Picture
We work to integrate into the business and take into account the larger strategy and customer view. We do not work in a silo, and we take into account the full journey and how we can impact the business.
We Make It Work
From the tech, creative, design, and execution, we make sure what we do and build works for what you need. We get it done and deliver for our clients.
Own the Known
We start with the human — the audience, the objective, and the behavior we want to shift. Then we design every element of the experience around that, partnering with the Bond Behavioral Institute to make sure it lands — and lasts.
We Earn Loyalty
Loyalty has to be lived. We help brands earn it through relevance, respect, and real connection. We listen, challenge, and build trust with our clients as well.
Our Collaborators
Just a few of our collaborators who are helping shape what’s next in loyalty and customer experience.
Our Leadership
Guided by a leadership team that moves with purpose — backed by hundreds of experts across Bond.
Bob Macdonald
Founder & Board Chairman
Morana Bakula
President & CEO
Sean Claessen
Chief Strategy Officer
Rob Daniel
Executive Vice President, Client Solutions
Silvana Buljan
Executive Director, Bond EMEA
Trisha Mauro-Barnett
Senior Vice President, People and Values
Carrie Bradley
Senior Vice President, Customer Experience
Jason Cimino
Chief Growth Officer
Aaron Worsham
Chief Technology Officer
Mike Valeriati
Chief Financial Officer
Maria Pallante
Executive Vice President, Client Delivery
and Operations