By leveraging insights from segmentation and model development, we enable our clients to target and engage customers more effectively. For instance, we use cluster segmentation, a multivariate model that leverages policy data to identify distinct clusters based on commonalities in options purchased to identify commonalities in customer behavior, thereby creating distinct cluster of customers.

We work with you to develop analytics and modeling to address customer acquisition, retention and growth. Based on availability of data, we can develop predictive models, identification of triggers and patterns of behavior through data mining methods such as decision trees and regression modeling.