We design member engagement frameworks within which member communications and experiences are designed and planned, each of which endeavors to drive specific member behavior objectives throughout the entire tenure of a member’s relationship with a brand. These communications and experiences are informed by a comprehensive view of member profile and activity (or lack thereof) to achieve a highly personalized, highly relevant and highly purposeful impressions and results.  

Relevance is achieved at all phases throughout the lifecycle, which begins before enrolment and first purchase, through onboarding, into a desired phase of ongoing member engagement and retention. 

In cases where a member’s engagement has lapsed, the lifecycle also extends through to a requisite win-back phase.