The Gathering Conference

Why The World Needs More Loyalty

Sean Claessen, EVP Strategy & Executive Creative Director

The world is an unstable place. The rapid pace of change is evidenced all around us – a new smart gadget introduced every fifteen minutes, fashion trends that are born, go mainstream and die before noon, and TV series that can be released a full season at a time to be binge-watched before business begins the next day. That’s a lot of change and flux. Loyalty is the antidote. People are starved for stability, familiarity, dependability and a consistency that is missing from today’s world. Surprisingly, brands can actually be part of the solution. In this session, we will review a few brands who have stitched loyalty dynamics into the fabric of their business.