News

Press Release: Bond Advances Digital Personalization with Launch of XO Lab

TORONTO and NEW YORK, Oct. 1, 2018—Bond launches the XO Lab, a new division designed to drive dependable digital innovation and deliver breakthrough personalized experiences for Bond’s clients and their customers. Marketers today are busier than ever and recognize the complexity of advancing personalization. The purpose of XO Lab is to design strategies and digital experiences that exceed customers’ evolving expectations, while maintaining humanity throughout their journey with the brand.

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Forget Airline Miles. Retailers Pile on Perks for Big Spenders.

Programs are central to the customer/brand relationship and retailers are finally taking steps to move beyond the same old monetary rewards to engage their most loyal and valuable customers. The Wall Street Journal recently sat down with Bond to comment on this much-needed change in same old approach to CX and loyalty.

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The Future of Aeroplan and a changing member value proposition

The game continues to change for Aeroplan members. Bond's Bob Macdonald joins BNN Bloomberg to share his perspective on the new deals Aimia Inc. has made and what the future holds for loyal members who did not sign-up for what will likely be a very different value proposition.

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Press Release: Bond Brand Loyalty and Buljan & Partners Form Strategic Alliance to Expand Global Presence and Deliver Transformative Customer Engagement Solutions.

NEW YORK, TORONTO and LONDON, May 15, 2018 (GLOBE NEWSWIRE) —Bond Brand Loyalty, a leading customer engagement agency, and Madrid- and Munich-based Buljan & Partners, a customer-centric management, customer experience, and engagement consultancy, announce a strategic partnership. Bond and Buljan are excited about pairing their global insights and extensive suite of services, accelerating each firm’s growth globally.

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Are we at a turning point for customer loyalty?

L360 highlights key findings from the Loyalty Report 2018. With new technology, advancement in customer analytics and intelligence, and new customer comfort levels, loyalty is absolutely changing and becoming more complex.

Retail Dive features the Loyalty Report 2018

Retail dive features the Loyalty Report 2018 in their latest article. The study found that 87% of loyalty program members were open to having their activities and behavior "watched, monitored and tracked" in exchange for personalized rewards.

81% of Canadians open to being tracked by loyalty programs: Study

Eight out of every 10 Canadians say they're open to having their activity watched and tracked in exchange for more personalized loyalty-program rewards, and loyalty programs have the biggest impact on younger Canadians. That's according to an online survey conducted by Bond Brand Loyalty. BNN's Paige Ellis has more.

Loyalty Report 2018 – Gen Z and Millennial Consumers are Changing Loyalty

TORONTO and NEW YORK—March 19, 2018 - The loyalty landscape is in the midst of significant evolution, driven by new technologies, smarter programs, and changing customer needs and expectations. In a new study released today by Bond Brand Loyalty, a leading global customer engagement agency, consumers say they spend more, advocate for, and remain loyal to brands with loyalty programs that offer innovative personalized experiences in addition to points and discounts.

Press Release: Bond Brand Loyalty is proud to be recognized as one of Canada’s Best Managed Companies

TORONTO, March 08, 2018 (GLOBE NEWSWIRE)—Bond Brand Loyalty is proud to announce that we have been recognized for overall business performance and sustained growth with the prestigious Canada’s Best Managed Companies designation. The 2018 Best Managed program award winners are amongst the best - in - class of Canadian owned and managed companies with revenues over $15 million demonstrating strategy, capability, and commitment to achieve sustainable growth.
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Press Release: Bond Brand Loyalty names Jason Chomik Vice President, Technology

TORONTO, NEW YORK and LONDON January 31, 2018—Bond Brand Loyalty, a leading customer engagement agency, announced today that Jason Chomik has joined Bond as Vice President of Technology. A recognized industry leader, Bond continues to grow globally to meet the rapid and increasing demand from various markets and clients to change how they engage with their customers. The adoption and integration of technology to satisfy this tremendous driver is critical, and Bond is meeting this need through continued investments in their class leading proprietary platforms and the development of a growing roster of strategic partnerships.
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Press Release: Game on! Bond Brand Loyalty Ignites Engagement with CataBoom

TORONTO, NEW YORK and LONDON, January 16, 2018—Bond Brand Loyalty, a leading global customer engagement agency, today announced a strategic partnership with CataBoom, a behavioral marketing engagement platform. The partnership allows Bond to further enhance its capabilities to deliver increased customer and employee engagement.

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Getting the most out of optimum points

The spotlight on loyalty keeps shining more than ever on loyalty, with many brands renovating or building new programs. Our EVP Sean Claessen joins CTV to discuss the merger of two top performing Loyalty Report programs and shares what the soon-to-be launched PC Optimum program means for consumers.

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Trends 2018: Achieve brand loyalty with moments of engagement

Bob Macdonald, president, and CEO of Bond Brand Loyalty joins Business News Network (BNN) host Andrew Bell to discuss the latest trends in brand loyalty. Hear why satisfaction is dropping in “coalition brand” programs and why the human experience is essential to achieving brand loyalty.

Press Release: Bond Expands Global Footprint to Meet Market Demand

Toronto and New York —December 13, 2017— Bond Brand Loyalty, is expanding its global presence to meet the needs of its growing client base and support its continued growth in Europe and Latin America. With an expanded reach, Bond continues to be present where their clients do business, and is poised to nurture new and existing relationships that rely upon insights to drive their customer experience, consumer loyalty, and employee engagement strategies.

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Press Release: Bond Brand Loyalty becomes a Registered Salesforce Consulting Partner

Toronto and New York, December 5, 2017—Bond Brand Loyalty is pleased to announce that it is now a registered Salesforce consulting partner. With this certification, Bond is able to provide its clients with the design and implementation expertise needed to leverage their Salesforce Customer Success Platform for better customer engagement.

Shoppers Optimum and PC Plus programs merging

Toronto—November 9, 2017— Bond's Sean Claessen discusses the popularity, growth, and future of Loyalty as a Canadian grocery retailer announces the merger of two iconic Loyalty Programs.

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Press Release: Bond Brand Loyalty Named a Leader In Customer Loyalty By Independent Research Firm

Toronto and New York—August 15, 2017—Bond Brand Loyalty, a leading global customer engagement agency, today announced that Forrester Research has recognized Bond Brand Loyalty as a Leader in "The Forrester Wave™ Customer Loyalty Solutions, Q3 2017." Forrester’s highest ranking for a Wave evaluation is a “Leader.”Forrester states in the report that “Bond Brand Loyalty focuses on experiences that drive brand loyalty.” The report also stated that Bond “offers services and technology products to support end-to-end loyalty and customer experience needs, and its dedication to strategy and thought leadership comes across loud and clear.”

Press Release: Bond Brand Loyalty Partners with RedPoint Global to Enhance Personalized Real-Time Brand Experiences

Wellesley Hills, Mass. and Toronto – July 26, 2017 – Bond Brand Loyalty forms strategic partnership with RedPoint Global, a leading provider of data management and customer engagement technology, to maximize loyalty engagement efforts with a complete view of customers – across all channels – for loyalty programs and campaigns. The partnership will provide a unique solution to the market, combining an industry-leading customer engagement hub with a best-in-class enterprise loyalty platform, supporting some of the world’s most influential and valuable brands, to maximize loyalty engagement and brand performance.

Loyalty Report 2017: Customers Sitting on $100 Billion of Unredeemed Loyalty Points

Toronto and New York—May 23, 2017—Bond Brand Loyalty, a leading brand loyalty agency, today released its seventh annual consumer loyalty report. The Loyalty Report 2017 finds that loyalty programs remain one of the biggest drivers of brand choice and loyalty. Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. Despite success, opportunities to drive business results are still being missed. Learn more about the Battle for Love & Loyalty.

Marketers Love Loyalty Programs. Few Do Them Right

Andria Cheng from eMarketer reports on the Loyalty Report 2017. From Kohl’s and Ulta to Starbucks and Panera, retailers and other marketers are investing heavily in loyalty programs, which they see as a key part of their growth strategy to hook today’s increasingly fickle and disloyal consumers to spend within their brand universe. And for a good reason: Loyalty drives traffic and sales.

Missing the Point: $100 Billion in Loyalty Points Are Unclaimed

Kate Kaye from Ad Age reports on the Loyalty Report 2017 and interviews Sean Claessen, EVP Strategy & Innovation. As more consumers participate in brand loyalty programs, more of those loyalty points are going unclaimed -- to the tune of $100 billion, according to marketing firm Bond Brand Loyalty.

Bond's Rob Daniel Discusses an Erosion of Trust with Aeroplan

Bond's Rob Daniel discusses Coalition Loyalty and Air Canada's departure from Aeroplan. What we saw today is one of Canada’s most important brands choosing to be closer to their program and the customers who have raised their hands to be part of it. Are Canadians loosing trust in coalition? A resounding yes! Unfortunately these programs which were once very relevant have a lot of work to do match the emerging need of their brands and members.

Press Release: Bond Brand Loyalty Promotes Morana Bakula to Vice President, Customer Experience

Toronto and New York, March 28, 2017—Bond Brand Loyalty, a leading global brand loyalty agency, proudly announces the promotion of Morana Bakula to Vice President, Customer Experience. Bond Brand Loyalty has seen rapid expansion of its Customer Experience business and actively promotes strong leaders from within the 400-person agency.


Luxury Daily: The threat to brand loyalty from Apple Pay

Retailers may spend time and money cultivating a relationship with a consumer, only to see that consumer’s preferences and behavior sold to someone else. EVP, Strategy Sean Claessen details the threat to brand loyalty from Apple Pay for Luxury Daily and Mobile Marketer.

Press Release: Meliá Hotels International invites guests to design their Service Culture

Palma de Mallorca, Toronto & New York, September 12th, 2016—Understanding that true Spanish-style hospitality knows no price point, Meliá Hotels International has embarked on a journey to design a consistent service culture across its six distinct brands in an effort to activate all guest touch points to deliver a truly unique and differentiated experience.

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MarketingProfs: Six Surprising Facts About Loyalty Programs

Bond's VP, Design & Strategy Scott Robinson reveals six findings about Loyalty Programs that may surprise you derived from 2016 Bond Loyalty Report insights.

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AdAge: Financial Reform Gave Banks a Reason to Cozy Up to Merchant Rewards

Bond's VP Design & Strategy Scott Robinson, VP Loyalty Solutions Maria Pallante, and EVP Digital Solutions Carlo Pirillo, comment on the movement towards merchant-funded rewards programs among banks. Scott, Maria and Carlo outline the watch-outs and missed opportunities for marketers.

Reuters Insider: Wyndham Rebrands Its Properties—Bond Comments for Reuters

Bond Brand Loyalty's EVP Strategy Sean Claessen comments on Wyndham's rebrand of its properties. Also recently revamped Wyndham Rewards was ranked among the leading hospitality programs in the 2016 Bond Loyalty Report.

New Report: Return On Loyalty Program Investments Higher Than Ever Before

TORONTO & NEW YORK, June 7 2016 — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The 2016 Bond Loyalty Report reveals that 81 percent of consumers are more likely to continue doing business with brands that offer loyalty programs.

The New York Times: Cultivating Brand Loyalty in Even the Toughest Customer

Americans are both more loyal and more fickle than ever before, judging by the number of customer rewards cards they have and the number they actually use. Bond's VP Loyalty Design & Strategy, Scott Robinson comments for The New York Times.

Press Release: Bond Brand Loyalty Enters into Partnership with Selligent

TORONTO & NEW YORK, May 25 2016 — Bond Brand Loyalty, North America’s leading brand loyalty agency, today announced a partnership with Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers. 

Press Release: Bond Brand Loyalty Announces Reseller Partnership with Hinda Incentives

TORONTO & CHICAGO, April 26 2016 — Bond Brand Loyalty, North America’s leading brand loyalty agency, announced today that Chicago-based Hinda Incentives, a leading provider of incentive programs and solutions, will become part of its reseller partner network.

Press Release: Lack of Loyalty to Automotive Brands Presents Market Share Opportunity

TORONTO, February 18, 2016 — The “Canadian Automotive Brand Telemetry Report,” released by Bond Brand Loyalty, evaluates the strengths, weaknesses and opportunities on the ever-changing road toward customer engagement and devotion.

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Press Release: Bond Brand Loyalty Cited as a Leader by Independent Research Firm in Customer Loyalty Solutions Evaluation

TORONTO & NEW YORK, February 17, 2016 — Bond Brand Loyalty has been recognized as a leader in customer loyalty solutions in “The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016” report by Forrester Research, Inc.

Strategy: What keeps drivers loyal?

Read it in Strategy Online – Half of Canadian drivers plan to switch car brands the next time they are in the market for a new vehicle, but a study by Bond Brand Loyalty released last week reveals the key factors – both  functional concerns and emotional connections – that seem to keep consumers loyal.

Press Release: Bond Brand Loyalty Becomes “Change-Maker” Partner of International Non-Profit Free The Children

TORONTO & NEW YORK, February 2, 2016 — In the spirit of offering unique skills and abilities for the greater good, Bond Brand Loyalty has recently been named a “Change-Maker” corporate partner of Free The Children. Bond Brand Loyalty will provide pro-bono services and expertise in lifecycle marketing and database management for the international non-profit.

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Press Release: Bond Brand Loyalty Debuts SynapzeINSTANT™ Rewards as Game-Changing Solution for North American Banks

TORONTO & NEW YORK, January 27, 2016 — Bond Brand Loyalty has rolled out an innovative new solution to help North American banks lead in the competitive landscape of reward and loyalty programs, all while offering bank customers a near “endless aisle” of instant redemption with leading retail brands.

Chief Marketer: Nest Thermostats Turns Old Loyalty Mechanics New Again

Established brands can learn a thing or two from the way Nest, Tesla and other disruptive brands are changing the loyalty landscape. Sean Claessen, Bond's EVP Strategy and Executive Creative Director details for Chief Marketer.

Advantage Magazine: The Ties That Bond

Bond Brand Loyalty President and CEO, Bob Macdonald is harnessing the power of customer relationships through comprehensive solutions in loyalty analytics and experiences. Read more in our exclusive interview with Advantage Magazine.

Press Release: Bond Brand Loyalty Leader Bob Macdonald Appointed to Loyalty360 Board of Advisors

TORONTO and NEW YORK, Nov 9, 2015 — Bond Brand Loyalty President and CEO Bob Macdonald builds on his commitment to the industry in joining the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association.

Press Release: Maritz Sells Toronto-Based Bond Brand Loyalty to Bond Management Team

SAINT LOUIS, November 5, 2015 - Bond Brand Loyalty, North America’s leading brand loyalty agency, has taken the next step in its growth strategy with a management buyout from parent company Maritz Holdings, Inc.

Bond Brand Loyalty Names Mike McDowell Vice President of Business Development

TORONTO and NEW YORK, August 19, 2015 - Bond Brand Loyalty, a top North American brand loyalty agency, has expanded its leadership team to best cultivate and nurture client relationships to support rapid business growth. 

Press Release: Bond Brand Loyalty Names Two New Vice Presidents

TORONTO and NEW YORK, Aug. 4, 2015 - Bond Brand Loyalty, a leading North American brand loyalty agency, today announced the promotions of Scott Robinson to Vice President of Design & Strategy and Anne Bowie to Vice President of Live Brand Experiences.

Press Release: Gartner Includes Bond in Market Guide for Loyalty Platforms

NRF STORES Magazine: Been There, Done That

AdAge: Subway, TGI Fridays Top the Loyalty Food Chain

Press Release: Consumers Are More Motivated by Loyalty Programs Than Ever Before

NEW YORK, March 31, 2015 – Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing shopping behavior. According to a survey conducted by Bond Brand Loyalty, one-third of consumers agree they would not be loyal to the brand if it were not for a loyalty program, and 70 percent of consumers modify when and where they shop to maximize points, up 13 percent over the past two years.

AdAge: How Companies Put a Dollar Value on Loyalty, and Why They Do It

Loyalty Programs from firms like Caesars and United Are More than just intangibles. Our Executive Vice President, Strategy and Executive Creative Director Sean Claessen comments on the importance of loyalty program data and program valuation.

Press Release: Bond Launches SynapzeSHOP, a CPG Mobile Loyalty App to Drive Consumer Engagement & Build Share of Basket

NEW YORK/TORONTO, February 10, 2015 - Bond Brand Loyalty, North America’s leading brand loyalty agency, today announced the launch of SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands.  

Bloomberg Radio: Daniel Says Consumers Shop at ’Usual Locations’ During the Holidays

Rob Daniel, EVP Bond Brand Loyalty, discusses holiday shopping trends and loyalty insights from Bond's 2014 Holiday Study with Carol Massar and Michael McKee on Bloomberg Radio.

Press Release: Shoppers Show Brand Loyalty to Their Favorite Retailers According To Bond Holiday Study

NEW YORK/TORONTO, November 24, 2014 - The 2014 Holiday Study from Bond Brand Loyalty reveals new information on when, where and how consumers are researching and shopping for gifts this year.

USA Today: Customers Want Loyalty, Brands Need Loyalty

Bob Macdonald, CEO of Bond Brand Loyalty, describes the opportunity marketers cannot ignore in USA Today's Rewards & Loyalty issue.

Press Release: Announcing New Executive Vice President of Client Services

TORONTO, August 20, 2014 - Bond Brand Loyalty, North America’s leading Brand Loyalty Agency, today announced the addition of Rob Daniel as Executive Vice President of Client Services and head of Consumer Loyalty Solutions.

Toronto Star: Butler Brings Luxury Service to Ford Dealerships

Bond Brand Loyalty partners with Ford of Canada and Charles the Butler to bring innovation and hospitality to your Dealership service experience.

AdAge: Purell Among Few Small CPG Brands to Invest in Loyalty Program

Loyalty programs are commonplace among travel brands and retailers, but not so much when it comes to consumer packaged goods, especially not for small businesses. But Purell is bucking that trend.

The Globe and Mail: Loyalty Counts

2014 Loyalty Report includes surprising findings in consumer interaction, mobile and millennials. The 2014 Report engaged more than 12,000 people to uncover insights on brands and loyalty initiatives.

The Wall Street Journal: Millennials Have a Soft Spot for Loyalty Programs

The 2014 Loyalty Report has some key findings for marketers and consumers. Listen to key highlights on The Wall Street Journal MarketWatch Radio.

Bloomberg TV: How to Build Real Brand Loyalty

NY, June 3, 2014 (Bloomberg) - Bond Brand Loyalty CEO Bob Macdonald discusses brand loyalty strategies and economics on Bloomberg Television’s “Market Makers.”

Press Release: Maritz Canada & Maritz Loyalty Marketing Unite to Form Bond Brand Loyalty

TORONTO, ON, June 3, 2014 - Maritz Canada and Maritz Loyalty Marketing today announced they have joined forces, creating a new agency under the name Bond Brand Loyalty. Bond's business model builds on the expertise and assets of the two founding agencies to combine traditional loyalty marketing services with a best-in-class customer experience, comprehensive brand engagement and a proprietary digital backbone.

Press Release: Ranked as a Leader in Loyalty Program Service Providers

The Forrester Wave™: Loyalty Program Service Providers Report by Forrester Research, Inc., ranked us as a leader in this market. Findings were recently published as part of a comprehensive assessment of customer loyalty program service providers.