View our curated collection of press releases, loyalty news and industry media featuring our brand loyalty experts.

81% of Canadians open to being tracked by loyalty programs: Study

Eight out of every 10 Canadians say they're open to having their activity watched and tracked in exchange for more personalized loyalty-program rewards, and loyalty programs have the biggest impact on younger Canadians. That's according to an online survey conducted by Bond Brand Loyalty. BNN's Paige Ellis has more.

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Loyalty Report 2018 – Gen Z and Millennial Consumers are Changing Loyalty

TORONTO and NEW YORK—March 19, 2018 - The loyalty landscape is in the midst of significant evolution, driven by new technologies, smarter programs, and changing customer needs and expectations. In a new study released today by Bond Brand Loyalty, a leading global customer engagement agency, consumers say they spend more, advocate for, and remain loyal to brands with loyalty programs that offer innovative personalized experiences in addition to points and discounts.

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Bond Brand Loyalty is proud to be recognized as one of Canada’s Best Managed Companies

TORONTO, March 08, 2018 (GLOBE NEWSWIRE)—Bond Brand Loyalty is proud to announce that we have been recognized for overall business performance and sustained growth with the prestigious Canada’s Best Managed Companies designation. The 2018 Best Managed program award winners are amongst the best - in - class of Canadian owned and managed companies with revenues over $15 million demonstrating strategy, capability, and commitment to achieve sustainable growth.
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Bond Brand Loyalty names Jason Chomik Vice President, Technology

TORONTO, NEW YORK and LONDON January 31, 2018—Bond Brand Loyalty, a leading customer engagement agency, announced today that Jason Chomik has joined Bond as Vice President of Technology. A recognized industry leader, Bond continues to grow globally to meet the rapid and increasing demand from various markets and clients to change how they engage with their customers. The adoption and integration of technology to satisfy this tremendous driver is critical, and Bond is meeting this need through continued investments in their class leading proprietary platforms and the development of a growing roster of strategic partnerships.
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Game on! Bond Brand Loyalty Ignites Engagement with CataBoom

TORONTO, NEW YORK and LONDON, January 16, 2018—Bond Brand Loyalty, a leading global customer engagement agency, today announced a strategic partnership with CataBoom, a behavioral marketing engagement platform. The partnership allows Bond to further enhance its capabilities to deliver increased customer and employee engagement.

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Getting the most out of optimum points

The spotlight on loyalty keeps shining more than ever on loyalty, with many brands renovating or building new programs. Our EVP Sean Claessen joins CTV to discuss the merger of two top performing Loyalty Report programs and shares what the soon-to-be launched PC Optimum program means for consumers.

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Trends 2018: Achieve brand loyalty with moments of engagement

Bob Macdonald, president, and CEO of Bond Brand Loyalty joins Business News Network (BNN) host Andrew Bell to discuss the latest trends in brand loyalty. Hear why satisfaction is dropping in “coalition brand” programs and why the human experience is essential to achieving brand loyalty.

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Bond Expands Global Footprint to Meet Market Demand

Toronto and New York —December 13, 2017— Bond Brand Loyalty, is expanding its global presence to meet the needs of its growing client base and support its continued growth in Europe and Latin America. With an expanded reach, Bond continues to be present where their clients do business, and is poised to nurture new and existing relationships that rely upon insights to drive their customer experience, consumer loyalty, and employee engagement strategies.

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Bond Brand Loyalty becomes a Registered Salesforce Consulting Partner

Toronto and New York, December 5, 2017—Bond Brand Loyalty is pleased to announce that it is now a registered Salesforce consulting partner. With this certification, Bond is able to provide its clients with the design and implementation expertise needed to leverage their Salesforce Customer Success Platform for better customer engagement.

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Bond Brand Loyalty Named a Leader In Customer Loyalty By Independent Research Firm

Toronto and New York—August 15, 2017—Bond Brand Loyalty, a leading global customer engagement agency, today announced that Forrester Research has recognized Bond Brand Loyalty as a Leader in "The Forrester Wave™ Customer Loyalty Solutions, Q3 2017." Forrester’s highest ranking for a Wave evaluation is a “Leader.”Forrester states in the report that “Bond Brand Loyalty focuses on experiences that drive brand loyalty.” The report also stated that Bond “offers services and technology products to support end-to-end loyalty and customer experience needs, and its dedication to strategy and thought leadership comes across loud and clear.”

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Bond Brand Loyalty Partners with RedPoint Global to Enhance Personalized Real-Time Brand Experiences

Wellesley Hills, Mass. and Toronto – July 26, 2017 – Bond Brand Loyalty forms strategic partnership with RedPoint Global, a leading provider of data management and customer engagement technology, to maximize loyalty engagement efforts with a complete view of customers – across all channels – for loyalty programs and campaigns. The partnership will provide a unique solution to the market, combining an industry-leading customer engagement hub with a best-in-class enterprise loyalty platform, supporting some of the world’s most influential and valuable brands, to maximize loyalty engagement and brand performance.

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Loyalty Report 2017: Customers Sitting on $100 Billion of Unredeemed Loyalty Points

Toronto and New York—May 23, 2017—Bond Brand Loyalty, a leading brand loyalty agency, today released its seventh annual consumer loyalty report. The Loyalty Report 2017 finds that loyalty programs remain one of the biggest drivers of brand choice and loyalty. Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. Despite success, opportunities to drive business results are still being missed. Learn more about the Battle for Love & Loyalty.

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Marketers Love Loyalty Programs. Few Do Them Right

Andria Cheng from eMarketer reports on the Loyalty Report 2017. From Kohl’s and Ulta to Starbucks and Panera, retailers and other marketers are investing heavily in loyalty programs, which they see as a key part of their growth strategy to hook today’s increasingly fickle and disloyal consumers to spend within their brand universe. And for a good reason: Loyalty drives traffic and sales.

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Bond's Rob Daniel Discusses an Erosion of Trust with Aeroplan

Bond's Rob Daniel discusses Coalition Loyalty and Air Canada's departure from Aeroplan. What we saw today is one of Canada’s most important brands choosing to be closer to their program and the customers who have raised their hands to be part of it. Are Canadians loosing trust in coalition? A resounding yes! Unfortunately these programs which were once very relevant have a lot of work to do match the emerging need of their brands and members.

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Luxury Daily: The threat to brand loyalty from Apple Pay

Retailers may spend time and money cultivating a relationship with a consumer, only to see that consumer’s preferences and behavior sold to someone else. EVP, Strategy Sean Claessen details the threat to brand loyalty from Apple Pay for Luxury Daily and Mobile Marketer.

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Strategy: What keeps drivers loyal?

Read it in Strategy Online – Half of Canadian drivers plan to switch car brands the next time they are in the market for a new vehicle, but a study by Bond Brand Loyalty released last week reveals the key factors – both  functional concerns and emotional connections – that seem to keep consumers loyal.

Advantage Magazine: The Ties That Bond

Bond Brand Loyalty President and CEO, Bob Macdonald is harnessing the power of customer relationships through comprehensive solutions in loyalty analytics and experiences. Read more in our exclusive interview with Advantage Magazine.

Mobile Commerce Daily: Is app-free mobile loyalty the way of the future?

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits. Sean Claessen, executive VP strategy and executive creative director, Bond Brand Loyalty, comments.

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CSA: Channeling Customer Loyalty

Sean Claessen, executive VP strategy and executive creative director, Bond Brand Loyalty, spoke with Chain Store Age about how retailers can build customer relationships and loyalty in the era of omnichannel engagement.

Press Release: Consumers Are More Motivated by Loyalty Programs Than Ever Before

NEW YORK, March 31, 2015 – Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing shopping behavior. According to a survey conducted by Bond Brand Loyalty, one-third of consumers agree they would not be loyal to the brand if it were not for a loyalty program, and 70 percent of consumers modify when and where they shop to maximize points, up 13 percent over the past two years.

Marketing Magazine: Loyalty Refresh – Who got it right?

There is a trend among brands: investing in loyalty through new technology and data. For example Tim Horton's new Double Double Visa rewards card, changes to Loblaw's program build on a “digital experience", and Canadian Tire customers across the country can now stockpile rewards with a mobile app or card. Marketing tapped loyalty expert Sean Claessen, vice-president, creative and strategy, at Bond Brand Loyalty assesses which retailer’s recent moves come out on top.

The Globe and Mail: Loyalty Counts

2014 Loyalty Report includes surprising findings in consumer interaction, mobile and millennials. The 2014 Report engaged more than 12,000 people to uncover insights on brands and loyalty initiatives.

Shopper Marketing: Buying Into Loyalty

TORONTO — Are consumers as loyal to loyalty programs as they are to the brands/companies the programs represent? What drives member satisfaction within loyalty programs? And how do these programs in!uence consumer behavior? Answers to these questions and more are emerging from the ongoing research of Bond Brand Loyalty.

Press Release: Maritz Canada & Maritz Loyalty Marketing Unite to Form Bond Brand Loyalty

TORONTO, ON, June 3, 2014 - Maritz Canada and Maritz Loyalty Marketing today announced they have joined forces, creating a new agency under the name Bond Brand Loyalty. Bond's business model builds on the expertise and assets of the two founding agencies to combine traditional loyalty marketing services with a best-in-class customer experience, comprehensive brand engagement and a proprietary digital backbone.

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