View our curated collection of press releases, loyalty news and industry media featuring our brand loyalty experts.
Retail dive features the Loyalty Report 2018 in their latest article. The study found that 87% of loyalty program members were open to having their activities and behavior "watched, monitored and tracked" in exchange for personalized rewards.
Eight out of every 10 Canadians say they're open to having their activity watched and tracked in exchange for more personalized loyalty-program rewards, and loyalty programs have the biggest impact on younger Canadians. That's according to an online survey conducted by Bond Brand Loyalty. BNN's Paige Ellis has more.
TORONTO and NEW YORK—March 19, 2018 - The loyalty landscape is in the midst of
TORONTO, March 08, 2018 (GLOBE NEWSWIRE)—Bond Brand Loyalty is proud to announce that we have been recognized for overall business performance and sustained growth with
TORONTO, NEW YORK and LONDON January 31, 2018—Bond Brand Loyalty, a leading customer engagement agency, announced today that Jason Chomik has joined Bond as Vice President of Technology. A recognized industry leader, Bond continues to grow globally to meet the rapid and increasing demand from various markets and clients to change how they engage with their customers. The adoption and integration of technology to satisfy this tremendous driver
TORONTO, NEW YORK and LONDON, January 16, 2018—Bond Brand Loyalty, a leading global customer engagement agency, today announced a strategic partnership with CataBoom, a behavioral marketing engagement platform. The partnership allows Bond to further enhance its capabilities to deliver increased customer and employee engagement.
The spotlight on loyalty keeps shining more than ever on loyalty, with many brands renovating or building new programs. Our EVP Sean Claessen joins CTV to discuss the merger of two top performing Loyalty Report programs and shares what the
Bob Macdonald, president, and CEO of Bond Brand Loyalty joins Business News Network (BNN) host Andrew Bell to discuss the latest trends in brand loyalty. Hear why satisfaction is dropping in “coalition brand” programs and why the human experience is essential to achieving brand loyalty.
Toronto and New York —December 13, 2017— Bond Brand Loyalty, is expanding its global presence to meet the needs of its growing client base and support its continued growth in Europe and Latin America. With an expanded reach, Bond continues to be present where their clients do business, and is poised to nurture new and existing relationships that rely upon insights to drive their customer experience, consumer loyalty, and employee engagement strategies.
Toronto and New York, December 5, 2017—Bond Brand Loyalty
Toronto and New York—August 15, 2017—Bond Brand Loyalty, a leading global customer engagement agency, today announced that Forrester Research has recognized Bond Brand Loyalty as a Leader in "The Forrester Wave™ Customer Loyalty Solutions, Q3 2017." Forrester’s highest ranking for a Wave evaluation is a “Leader.”Forrester states in the report that “Bond Brand Loyalty focuses on experiences that drive brand loyalty.” The report also stated that Bond “offers services and technology products to support end-to-end loyalty and customer experience needs, and its dedication to strategy and thought leadership comes across loud and clear.”Learn More
Bond Brand Loyalty Partners with RedPoint Global to Enhance Personalized Real-Time Brand Experiences
Wellesley Hills, Mass. and Toronto – July 26, 2017 – Bond Brand Loyalty forms strategic partnership with RedPoint Global, a leading provider of data management and customer engagement technology, to maximize loyalty engagement efforts with a complete view of customers – across all channels – for loyalty programs and campaigns. The partnership will provide a unique solution to the market, combining an industry-leading customer engagement hub with a best-in-class enterprise loyalty platform, supporting some of the world’s most influential and valuable brands, to maximize loyalty engagement and brand performance.Read More
Toronto and New York—May 23, 2017—Bond Brand Loyalty, a leading brand loyalty agency, today released its seventh annual consumer loyalty report. The Loyalty Report 2017 finds that loyalty programs remain one of the biggest drivers of brand choice and loyalty. Brands continue to invest more in loyalty programs, and enrollment has grown by 31% over the last four years. Despite success, opportunities to drive business results are still being missed. Learn more about the Battle for Love & Loyalty.Read More
Andria Cheng from eMarketer reports on the Loyalty Report 2017. From Kohl’s and Ulta to Starbucks and Panera, retailers and other marketers are investing heavily in loyalty programs, which they see as a key part of their growth strategy to hook today’s increasingly fickle and disloyal consumers to spend within their brand universe. And for a good reason: Loyalty drives traffic and sales.
Kate Kaye from Ad Age reports on the Loyalty Report 2017 and interviews Sean Claessen, EVP Strategy & Innovation. As more consumers participate in brand loyalty programs, more of those loyalty points are going unclaimed -- to the tune of $100 billion, according to marketing firm Bond Brand Loyalty.Read the Article
Bond's Rob Daniel discusses Coalition Loyalty and Air Canada's departure from Aeroplan. What we saw today is one of Canada’s most important brands choosing to be closer to their program and the customers who have raised their hands to be part of it. Are Canadians loosing trust in coalition? A resounding yes! Unfortunately these programs which were once very relevant have a lot of work to do match the emerging need of their brands and members.Open the Video
Toronto and New York, March 28, 2017—Bond Brand Loyalty, a leading global brand loyalty agency, proudly announces the promotion of Morana Bakula to Vice President, Customer Experience. Bond Brand Loyalty has seen rapid expansion of its Customer Experience business and actively promotes strong leaders from within the 400-person agency.Read More
Retailers may spend time and money cultivating a relationship with a consumer, only to see that consumer’s preferences and behavior sold to someone else. EVP, Strategy Sean Claessen details the threat to brand loyalty from Apple Pay for Luxury Daily and Mobile Marketer.
Palma de Mallorca, Toronto & New York, September 12th, 2016—Understanding that true Spanish-style hospitality knows no price point, Meliá Hotels International has embarked on a journey to design a consistent service culture across its six distinct brands in an effort to activate all guest touch points to deliver a truly unique and differentiated experience.
Bond's VP, Design & Strategy Scott Robinson reveals six findings about Loyalty Programs that may surprise you derived from 2016 Bond Loyalty Report insights.
Bond's VP Loyalty Design & Strategy Scott Robinson comments for DMN on Chipotle's three-month-long rewards program called Chiptopia Summer Rewards.
Bond's VP Design & Strategy Scott Robinson, VP Loyalty Solutions Maria Pallante, and EVP Digital Solutions Carlo Pirillo, comment on the movement towards merchant-funded rewards programs among banks. Scott, Maria and Carlo outline the watch-outs and missed opportunities for marketers.Read More
Bond Brand Loyalty's EVP Strategy Sean Claessen comments on Wyndham's rebrand of its properties. Also recently revamped Wyndham Rewards was ranked among the leading hospitality programs in the 2016 Bond Loyalty Report.Watch Video
Loyalty programs are proving valuable with consumers and are paying off in more ways than one. That's the feedback from Bond Brand Loyalty and its sixth annual loyalty report. Fast Casual reports on key 2016 Bond Loyalty Report findings.Read More
Brands and consumers are reaping the rewards of loyalty programs. However, new data from Bond Brand Loyalty suggests loyalty programs are falling short when it comes to personalization.
TORONTO & NEW YORK, June 7 2016 — Bond Brand Loyalty, North America’s leading brand loyalty agency, today released its sixth annual consumer loyalty report. The 2016 Bond Loyalty Report reveals that 81 percent of consumers are more likely to continue doing business with brands that offer loyalty programs.Read More
Americans are both more loyal and more fickle than ever before, judging by the number of customer rewards cards they have and the number they actually use. Bond's VP Loyalty Design & Strategy, Scott Robinson comments for The New York Times.
TORONTO & NEW YORK, May 25 2016 — Bond Brand Loyalty, North America’s leading brand loyalty agency, today announced a partnership with Selligent, the world's leading independent provider of 1-to-1 engagement solutions for relationship marketers.Read More
Canadian consumers may belong to more loyalty programs than ever before, but they’re actually using fewer of them, according to research from Bond Brand Loyalty that was released at the Canadian Marketing Association’s Connections conference.
TORONTO & CHICAGO, April 26 2016 — Bond Brand Loyalty, North America’s leading brand loyalty agency, announced today that Chicago-based Hinda Incentives, a leading provider of incentive programs and solutions, will become part of its reseller partner network.Read More
Chris Travell, Director North American Automotive Solutions, comments for The Globe and Mail. Chris comments on the risk of devaluing luxury brands, and considerations when it comes to customer experience.Read More
TORONTO & SAN FRANCISCO, April 12, 2016 — Visa continues its role as sponsor of the Bond Loyalty Report, expanding its support to include both the United States and Canada for 2016.
To get and stay ahead in 2015, brands must focus on authentically fulfilling customer needs. Get the facts from the 2015 Loyalty Report featured in Media Planet's Loyalty and Rewards Guide.Read More
Marketing Mag reports Bond Brand Loyalty's latest survey showing less than a third of Canadians love their cars.
Listen in as Scott Robinson, VP Loyalty Design & Strategy at Bond Brand Loyalty chats with Toronto talk radio AM 640 on the new Starbucks Rewards and the value of loyalty programs for both brands and consumers.Listen Now
TORONTO, February 18, 2016 — The “Canadian Automotive Brand Telemetry Report,” released by Bond Brand Loyalty, evaluates the strengths, weaknesses and opportunities on the ever-changing road toward customer engagement and devotion.
Press Release: Bond Brand Loyalty Cited as a Leader by Independent Research Firm in Customer Loyalty Solutions Evaluation
TORONTO & NEW YORK, February 17, 2016 — Bond Brand Loyalty has been recognized as a leader in customer loyalty solutions in “The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016” report by Forrester Research, Inc.Read More
Carlo Pirillo EVP of digital at Bond Brand Loyalty, talks with Strategy on Bond's new app-based offering which aims to speed up shoppers' ability to redeem their credit card rewards.
Read it in Strategy Online – Half of Canadian drivers plan to switch car brands the next time they are in the market for a new vehicle, but a study by Bond Brand Loyalty released last week reveals the key factors – both functional concerns and emotional connections – that seem to keep consumers loyal.
Bond Brand Loyalty has launched a mobile app that lets customers instantly redeem points from credit card loyalty programs in-store or online. Marketing Magazine talks with Bond's Executive VP, Digital Solutions, Carlo Pirillo.
Press Release: Bond Brand Loyalty Becomes “Change-Maker” Partner of International Non-Profit Free The Children
TORONTO & NEW YORK, February 2, 2016 — In the spirit of offering unique skills and abilities for the greater good, Bond Brand Loyalty has recently been named a “Change-Maker” corporate partner of Free The Children. Bond Brand Loyalty will provide pro-bono services and expertise in lifecycle marketing and database management for the international non-profit.
Press Release: Bond Brand Loyalty Debuts SynapzeINSTANT™ Rewards as Game-Changing Solution for North American Banks
TORONTO & NEW YORK, January 27, 2016 — Bond Brand Loyalty has rolled out an innovative new solution to help North American banks lead in the competitive landscape of reward and loyalty programs, all while offering bank customers a near “endless aisle” of instant redemption with leading retail brands.Read More
Established brands can learn a thing or two from the way Nest, Tesla and other disruptive brands are changing the loyalty landscape. Sean Claessen, Bond's EVP Strategy and Executive Creative Director details for Chief Marketer.
Bond's VP Design & Strategy, Scott Robinson comments for Mobile Commerce Daily on GameStop's new loyalty strategies.
TORONTO and NEW YORK, Nov 9, 2015 — Bond Brand Loyalty President and CEO Bob Macdonald builds on his commitment to the industry in joining the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association.Read More
SAINT LOUIS, November 5, 2015 - Bond Brand Loyalty, North America’s leading brand loyalty agency, has taken the next step in its growth strategy with a management buyout from parent company Maritz Holdings, Inc.Read More
Bond Brand Loyalty President and CEO Bob Macdonald takes on a new role in helping shape the industry as the latest addition to the Board of Advisors for Loyalty360 – The Loyalty Marketer’s Association.
Bond's VP, Loyalty Design & Strategy, Scott Robinson comments for Mobile Marketer on Google's Android Pay loyalty partnership with Coca-Cola.Read More
MoneySense reports the top 5 retail rewards cards if you love free stuff. Bond Brand Loyalty tracks loyalty program satisfaction based on actual user experience.
TORONTO and NEW YORK, August 19, 2015 - Bond Brand Loyalty, a top North American brand loyalty agency, has expanded its leadership team to best cultivate and nurture client relationships to support rapid business growth.
TORONTO and NEW YORK, Aug. 4, 2015 - Bond Brand Loyalty, a leading North American brand loyalty agency, today announced the promotions of Scott Robinson to Vice President of Design & Strategy and Anne Bowie to Vice President of Live Brand Experiences.
VP, Design & Strategy Scott Robinson details five ways to deepen the love to create more effective and engaging loyalty programs.
The coffee chain sees record sales thanks in part to its rewards program. Bond's President & CEO Bob Macdonald and EVP Strategy & Executive Creative Director Sean Claessen comment on why Starbucks is doing loyalty right.
Starbucks CEO Howard Schultz recently reported that the My Starbucks Loyalty program continues to be the most important business driver and loyalty builder. So why is Chipotle leaning on mobile payments – not loyalty? Sean Claessen, EVP Strategy & Executive Creative Director comments in Mobile Commerce Daily.
Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits. Sean Claessen, executive VP strategy and executive creative director, Bond Brand Loyalty, comments.
NEW YORK, March 31, 2015 – Enrollment levels in consumer loyalty programs have reached an all-time high as consumers continue to consider them valuable and credit them with influencing shopping behavior. According to a survey conducted by Bond Brand Loyalty, one-third of consumers agree they would not be loyal to the brand if it were not for a loyalty program, and 70 percent of consumers modify when and where they shop to maximize points, up 13 percent over the past two years.
Loyalty Programs from firms like Caesars and United Are More than just intangibles. Our Executive Vice President, Strategy and Executive Creative Director Sean Claessen comments on the importance of loyalty program data and program valuation.Read More
Press Release: Bond Launches SynapzeSHOP, a CPG Mobile Loyalty App to Drive Consumer Engagement & Build Share of Basket
NEW YORK/TORONTO, February 10, 2015 - Bond Brand Loyalty, North America’s leading brand loyalty agency, today announced the launch of SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands.Read More
Bond Brand Loyalty comments in Mobile Marketer as an expert on loyalty programs. “Mobile is a strategic high-ground, in loyalty,” said Sean Claessen, executive vice president of strategy and creative at Bond Brand Loyalty.Read More
We are so proud to deliver on our 17th annual Nicky Angel Drive. This year we've partnered with the Michael Pinball Clemons Foundation in support of Youth Without Shelter.
Rob Daniel, EVP Bond Brand Loyalty, discusses holiday shopping trends and loyalty insights from Bond's 2014 Holiday Study with Carol Massar and Michael McKee on Bloomberg Radio.
Press Release: Shoppers Show Brand Loyalty to Their Favorite Retailers According To Bond Holiday Study
NEW YORK/TORONTO, November 24, 2014 - The 2014 Holiday Study from Bond Brand Loyalty reveals new information on when, where and how consumers are researching and shopping for gifts this year.
TORONTO, November 18, 2014 - Bond Brand Loyalty, North America’s leading brand loyalty agency, today announced the appointment of Anne Bowie as leader of the newly created Live Brand Experiences division.
There is a trend among brands: investing in loyalty through new technology and data. For example Tim Horton's new Double Double Visa rewards card, changes to Loblaw's PCPlus.ca program build on a “digital experience", and Canadian Tire customers across the country can now stockpile rewards with a mobile app or card. Marketing tapped loyalty expert Sean Claessen, vice-president, creative and strategy, at Bond Brand Loyalty assesses which retailer’s recent moves come out on top.
Bob Macdonald, CEO of Bond Brand Loyalty, describes the opportunity marketers cannot ignore in USA Today's Rewards & Loyalty issue.Read More
TORONTO, August 20, 2014 - Bond Brand Loyalty, North America’s leading Brand Loyalty Agency, today announced the addition of Rob Daniel as Executive Vice President of Client Services and head of Consumer Loyalty Solutions.
Bond Brand Loyalty partners with Ford of Canada and Charles the Butler to bring innovation and hospitality to your Dealership service experience.
Loyalty programs are commonplace among travel brands and retailers, but not so much when it comes to consumer packaged goods, especially not for small businesses. But Purell is bucking that trend.
TORONTO — Are consumers as loyal to loyalty programs as they are to the brands/companies the programs represent? What drives member satisfaction within loyalty programs? And how do these programs in!uence consumer behavior? Answers to these questions and more are emerging from the ongoing research of Bond Brand Loyalty.
Membership in US retail loyalty programs has grown to more than 1 billion, and based on data released in June 2014 by Bond Brand Loyalty, monetary rewards are the most important benefits for program members.
The 2014 Loyalty Report has some key findings for marketers and consumers. Listen to key highlights on The Wall Street Journal MarketWatch Radio.
Watch as our many volunteers come together in full force and demonstrate Our Social Bond as we high-five individuals alongside Michael "Pinball" Clemons and team at Union Station in Toronto.
TORONTO, ON, June 3, 2014 - Maritz Canada and Maritz Loyalty Marketing today announced they have joined forces, creating a new agency under the name Bond Brand Loyalty. Bond's business model builds on the expertise and assets of the two founding agencies to combine traditional loyalty marketing services with a best-in-class customer experience, comprehensive brand engagement and a proprietary digital backbone.
The 2014 Loyalty Report reveals what consumers want—and could get—from mobile loyalty programs. Checkout our coverage on mobile and loyalty in Marketing Magazine.
The Forrester Wave™: Loyalty Program Service Providers Report by Forrester Research, Inc., ranked us as a leader in this market. Findings were recently published as part of a comprehensive assessment of customer loyalty program service providers.
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