Automobile brands aren’t inspiring much loyalty in Canadian buyers, according to new research from Bond Brand Loyalty.

Bond surveyed 2,000 Canadians who were asked about their current vehicle, and what they plan to purchase next.

Only 29% of Canadians said they were “very satisfied” with their current vehicles, and 51% were “satisfied.” Asian automotive brands had the highest level of satisfaction, followed by European, and then North American brands. Half of Canadians said they would choose a different automobile brand the next time they’re in the market for a new vehicle.

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