Canadian Loyalty Report suggests more programs per consumer, but less activity.

Canadian consumers may belong to more loyalty programs than ever before, but they’re actually using fewer of them, according to research from Bond Brand Loyalty that was released at the Canadian Marketing Association’s Connections conference this week.

Based on the The 2016 Bond Loyalty Report, which was produced in partnership with Visa, Canadian loyalty program membership grew from 9.8 memberships in 2014 to 11.3 in 2016, but the number in which consumers described themselves as active — in terms of collecting and redeeming points — fell from 7.9 to 7.3. The report, now in its sixth year, gathered responses from more than 19,000 Canadians.

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