Coca-Cola is the premier marketer joining forces with Google’s Android Pay loyalty platform, enabling the beverage marketer to enjoy a slew of benefits including the ability to influence consumer behavior changes, gain data-heavy CRM and receive a competitive advantage over other rewards programs in the sector.

At Las Vegas’s Money 20/20 conference, Google discussed its mobile payment service’s features and highlighted the upcoming loyalty platform for Android Pay. The program is kicking off with backing from Coca-Cola, a move that will likely ramp up sales for the fizzy drink as well as introduce a slew of Coke fans and Android users to a new payment tool that could rival Apple Pay.

Bond's VP, Loyalty Design & Strategy, Scott Robinson comments for Mobile Marketer.

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