New solution integrates offers and loyalty initiatives to drive engagement, build deeper relationships and collect valuable shopper purchase data.

NEW YORK/TORONTO, February 10, 2015 - Bond Brand Loyalty, North America’s leading brand loyalty agency, today announced the launch of SynapzeSHOP, a new consumer mobile loyalty solution for CPG brands.  

With SynapzeSHOP, brands can offer consumers a convenient, personalized, branded mobile loyalty and rewards experience. SynapzeSHOP integrates a complete set of class-leading loyalty features with in-the-moment, location-based offers and messaging. Through this customizable, branded app, consumers can shop, scan receipts and earn valuable rewards such as points, cash, gift cards and other forms of recognition for purchase and non-purchase activities.

“With mobile usage and adoption at record levels, the game has changed when it comes to building share of basket and building brand loyalty,” said Bob Macdonald, President and CEO of Bond Brand Loyalty. “In the highly competitive CPG marketplace, this solution opens up new growth opportunities for brands that need to differentiate, more tightly connect with empowered consumers and quickly embrace digital transformation.”

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