SCENE Case Study

Cineplex Logo

SCENE Premier Entertainment
Loyalty Program

Situation

  • Cineplex Entertainment’s objective was to develop and grow a customer database for tailored marketing, generate revenue and influence movie-going behavior
  • Scotiabank was looking to attract new customers and deepen relationships with existing customers, especially those in the 14-44 years of age market segments

Approach

Scotiabank and Cineplex Entertainment formed a partnership to create SCENE. We were engaged to design, build, implement and manage SCENE – Canada’s premier Entertainment Loyalty program.

Our services include:

  • Loyalty Program Design
  • SYNAPZE™ Loyalty Platform & Points-Bank Platform
  • Member Lifecycle Design & Management
  • Email Campaign Management
  • Member Contact Centre
  • Analytics & Attribution
  • Data Management
  • CRM

Results

  • Over 5 million acquired members
  • Over 150 different email campaigns and engagement strategies executed in 1 year
  • Over 69 million emails deployed in the past year
  • 60% higher click-thru rate on segmented emails vs. mass emails
  • 50%+ of members are active each month (earn or burn)
  • Program recognized in 2012 with two international awards for innovation in loyalty – the first time a Canadian-based program has won
  • SCENE is the top-rated program in Canada for customer satisfaction and customer referrals

Want to learn more regarding our solution provided for Cineplex? Enter your information and we'll get back to you shortly.