SCENE Premier Entertainment
Loyalty Program


  • Cineplex Entertainment’s objective was to develop and grow a customer database for tailored marketing, generate revenue and influence movie-going behavior
  • Scotiabank was looking to attract new customers and deepen relationships with existing customers, especially those in the 14-44 years of age market segments


Scotiabank and Cineplex Entertainment formed a partnership to create SCENE. We were engaged to design, build, implement and manage SCENE – Canada’s premier Entertainment Loyalty program.

Our services include:

  • Loyalty Program Design
  • SYNAPZE™ Loyalty Platform & Points-Bank Platform
  • Member Lifecycle Design & Management
  • Email Campaign Management
  • Member Contact Centre
  • Analytics & Attribution
  • Data Management
  • CRM


  • 8.5 million acquired members
  • Over 300 different email campaigns and engagement strategies
  • Over 69 million emails deployed in the past year
  • 60% higher click-thru rate on segmented emails vs. mass emails
  • 50%+ of members are active each month (earn or burn)
  • Recognized by two international awards for innovation in loyalty
  • SCENE is the top-rated program in Canada for customer satisfaction and customer referrals

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