Our Commitment to Protecting Your Privacy

At Bond Brand Loyalty, respecting privacy is an important part of our commitment to our survey respondents, our clients, our employees and the general public.

When you participate in survey research conducted by our organization, you can be confident that any personal information that you share with us will be used only for the purpose of improving customer service for our clients.

Because the sponsor of this research values your input, you may receive a follow-up communication to gain more understanding of your experience with their organization.

Any time you participate as a respondent in one of our surveys, whether in person or by telephone, mail or Internet, you can be assured:

  • That your personal identifying information will never be sold to anyone.
  • That you are free to choose whether or not to participate in a survey, free to choose not to answer any specific questions and free to discontinue participation at any time.

Bond Brand Loyalty is a Maritz company. Maritz Research is a member of the Council of American Survey Research Organizations (CASRO) and holds the privacy of study participants in strict compliance with CASRO's Code of Standards and Ethics for Survey Research. This organization sets standards to which members must adhere and which also protects your privacy.

If you have any concerns about how your privacy is protected at Bond Brand Loyalty/ Maritz Research, please contact our Privacy Officer by e-mail at privacyofficer@bondbrandloyalty.com.

Maritz Research Privacy Statement

Privacy Policy

We post this Privacy Policy so that you are aware of the information we collect, how it is handled and with whom it is shared.

It is our policy not to sell or otherwise disclose personally identifiable information of any research participant or survey respondent to third parties, whether such information is collected through this Web site or through traditional market research tools.

Research Studies

Our marketing research studies collect data for research purposes only. The information you provide is used for research analysis and we analyze the answers in aggregate. Your cooperation is absolutely voluntary; you may withdraw from a marketing research study at any time. No personal information will be sought without prior consent. We may ask for contact information in the event we need to verify or validate your answers. We also may ask you to provide demographical information about you, your household or business.

Information you provide in response to or in connection with a survey, whether collected through this Web site or through traditional market research tools, is and will be provided to our client(s) and/or other entities and/or the public as part of cumulative market research information or statistical data in the ordinary course but without identifying you individually directly or indirectly.

Other Use of Information

As described above, as a general rule, we will not disclose your personally identifiable information to third parties. Maritz Research may send personally identifiable information about you, including your email address, to other companies or people when:

  • We have your consent to share the information;
  • We need to share this information to provide to you with information you have requested;
  • We respond to subpoenas, court orders or legal process; or
  • We find or have reason to believe that your actions on our Web site violate Web site terms or conditions or are in violation of law.

Use of Cookies and Digital Fingerprinting Technologies

A cookie is a small string of text that a Web site can send to your browser to assist in distinguishing your browser from a previous visitor by saving and remembering any preferences that may have been set while browsing the particular site. Currently Maritz Research uses cookies only for session-state management and has no current plan to use cookies for any other purpose.

We will revise this policy statement accordingly if we elect to begin using cookie technology for any other purpose, so you may wish to check this policy periodically for updates.

In efforts to protect and ensure the integrity of survey results, Maritz Research may from time to time use digital fingerprinting technologies. In general, digital fingerprinting technologies assign a unique identifier or “Machine-ID” to a user’s computer to identify and track the computer’s survey activity. Maritz Research will not use digital fingerprinting technology to collect personal information, or track the online activities of the user of a computer; and will not disrupt or interfere with the use or control of a computer or alter, modify or change the settings or functionality of a computer.

The technology will analyze publicly available information and data obtained from the computer’s web browser and from other publicly available data points, including, without limitation, the technical settings of the computer, the characteristics of the computer, and the computer’s IP address, to create a unique identifier assigned to the computer. The unique identifiers are typically alpha-numeric IDs, and after creating the unique identifier, Maritz Research does not retain the information analyzed by the technology to create the unique identifier.


Maritz Research does not knowingly solicit data from children and we do not knowingly market to children. Children are not eligible to use the Web site.


You are provided the opportunity to opt-out or remove yourself from any study for which you are contacted. Each online program provides an email address to contact for support or a means to remove your name from the contact list.


The information you submit to us will be stored on our servers. Our Internet hardware is maintained in a secure environment, designed to be accessed only by authorized personnel.


As we continue to modify our Web site and take advantage of developing technologies, this Privacy Policy will most likely change. Therefore, we encourage you to refer to this Privacy Policy on an ongoing basis. This Privacy Statement applies to all content found within this Web site.

Contact Information

If you have any questions regarding this policy, please contact our Privacy Officer by e-mail at: privacyofficer@bondbrandloyalty.com or by mail at: 6900 Maritz Drive, Mississauga, Ontario, L5W 1L8.