December 2, 2014
Listen to Taking Stock with Carol Massar and Michael McKee with guest Rob Daniel Executive Vice President Bond Brand Loyalty as he discusses holiday shopping trends and loyalty data from Bond's 2014 Holiday Study.
Daniel highlights findings from the 2014 Holiday Study and offers some perspective from year over year trends. Hear specific information on how retailers can make the most of this holiday season and how it is cheaper to spend to foster loyalty among existing customers than to go out and get new ones.
The 2014 Holiday Study which surveyed 1000 Americans, reveals new information on when, where and how consumers are researching and shopping for gifts this year. View the infographic for more holiday shopping insights.