GeoMarketing

Enrollment levels in consumer loyalty programs are at an all-time high, reveals a new report by Bond Brand Loyalty.

BBL’s 2015 Loyalty Report, which surveyed 10,000 shoppers across retail, CPG, financial services, entertainment, and dining, found that one-third of consumers say they would not be loyal to a brand that didn’t offer a loyalty program. And those shoppers seem apt to respond when a retailer or brand’s offering is made clear: about 70 percent of consumers modify when and where they shop to maximize rewards — up 13 percent over the past two years.

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