Marketing Magazine

Our experts assess the recent changes at three iconic brands.

There is a trend among brands: investing in loyalty through new technology and data. For example Tim Horton's new Double Double Visa rewards card, changes to Loblaw's PCPlus.ca program build on a “digital experience", and Canadian Tire customers across the country can now stockpile rewards with a mobile app or card. Marketing tapped loyalty expert Sean Claessen, vice-president, creative and strategy, at Bond Brand Loyalty assesses which retailer’s recent moves come out on top.

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