Marketing Magazine

A Q&A with Bond Brand Loyalty’s Rob Daniel

After a two-year stint as vice-president of loyalty and consumer insights at BMO, Rob Daniel is back at Bond Brand Loyalty (formerly Maritz Canada & Maritz Loyalty Marketing). A long-time employee of Maritz, he returns as executive VP of client services and head of consumer loyalty solutions.

Marketing talked to Daniel about the new era of loyalty card analytics and where it’s headed.

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