Starbucks’ loyalty program is delivering big results for the coffee company.
Last week, the Seattle-based coffee giant announced it had one of its most successful quarters yet. In Q3, Starbucks witnessed an 8% jump in same-store sales in the Americas, its biggest division. Global same-store sales rose 7%, driven by a 4% increase in customer visits. Net revenues increased 18% to a quarterly record of US$4.9 billion.
The sales jolt was driven in part by Starbucks’ leading-edge digital initiatives, including its loyalty program, My Starbucks Rewards.