Bond considered a key player in loyalty marketing with a platform and services that seek to support acquisition and long-term retention of customers.
NEW YORK/TORONTO, June 23, 2015 - Bond Brand Loyalty today announced its inclusion as a representative vendor in the Gartner Market Guide for Loyalty Marketing Platforms*, a publication aimed at helping marketing executives understand how key players in the space approach loyalty marketing.
Gartner observed that loyalty is changing, and brands need to look beyond traditional points programs to engage and retain customers. “Marketers are recognizing the limitations of standalone accrual/redemption engines. In response, they need to focus on a more strategic, long-term relationship with customers based on techniques and treatments that add to affinity, where point programs are part of the approach, but not all.”...