Strategy Magazine

A new app-based offering aims to speed up shoppers' ability to redeem their credit card rewards.

Bond Brand Loyalty is hoping its new app-based offering can tackle one of the biggest annoyances in North American financial services loyalty programs – quick redemption of points.

The recently-launched SynapzeInstant Rewards offering allows shoppers to redeem points from their loyalty credit cards inside participating physical retailers or on their websites. For example, if a consumer wants to purchase a product using points gained through their credit card, they can use the app to redeem those points immediately, make their purchase on the same credit card, and be reimbursed on their statement.

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