The Wise Marketer

The long-gestating Bond Loyalty Report is finally here, and we have a few highlights for you courtesy of the executive summary. The bottom line: While year-over-year programme satisfaction remains relatively stable at 44%, the Bond report revealed many areas of improvement on which loyalty marketers will need to focus in order for their programmes to meet customer expectations.

From the report's executive summary: "A deeper dive into this year’s study shows that many programmes are missing the mark when it comes to personalising offers and communications in ways that meet customers’ needs. The opportunity also exists to reduce reward costs and strongly influence consumer behavior with more effective programme experiences."

Other key stats from the report available in the full article from The Wise Marketer.

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