A downloadable collection of loyalty reports and white papers penned by our thought leaders.

eBook: Common Pitfalls of Loyalty Program Design

Minding Loyalty Program design and planning gaps is critical to an effective customer engagement strategy. While any business can attempt to launch a Customer Loyalty Program, designing, planning, and executing a successful one requires significant expertise, enterprise commitment and unwavering attention to detail. As you plot a course for your new or renovated Customer Loyalty Program, steer clear of the common pitfalls.

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The 2017 Loyalty Report

Are you ready for the battle of love and loyalty? Download the Executive Summary of The Loyalty Report 2017. Produced in collaboration with VISA, this is the largest study of its kind and it explores the changing attitudes and behaviours of over 28,000 North American consumers. 

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Tackling Fan Data Monetization In Professional Sports - Fan Loyalty Lessons from other Business Sectors

Traditionally, professional sports franchises have lagged behind other business sectors in creating Customer engagement strategies, as they have relied primarily on the emotional and often irrational fandom generated by their Fans. This white paper focuses on providing the insights, guidance and examples to help leading sports franchises build more effective loyalty and data collection programs that secure new revenue streams and engender and enhance Fan Loyalty in and out of venues.  

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Assessment & Position Report -  Bill 47, Protecting Rewards Points Act

The Ontario Government’s Bill 47, Protecting Rewards Points Act (Consumer Protection Amendment) 2016 is aimed at providing consumers who participate in loyalty programs with protection over rewards points earned from loyalty programs. Bond Brand Loyalty has developed this report in order to help loyalty owners, operators and their partners better understand the implications of the amendment to the Act. This report describes key issues that we have unearthed, and we advocate that businesses closely examine the amendment to the Act with their legal, financial and strategy teams to draw their own conclusions. 

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Enterprise Customer Management

Place the customer at the center of every business decision and yield enterprise-wide success. By harnessing customer behavioral, transactional and social data, many organizations are embracing this defined discipline to help inform optimal decision making across all facets of their enterprises. Can you afford not to take the leap?

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The Love Matrix

Are customers loyal to the brand, or are they (just) loyal to the discount? The Love Matrix, the two-by-two matrix created by pivoting brand love and program love together, reveals some interesting insights related to brand loyalty and hints at effective strategies for marketers.

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How To Solve the Retailer CPG Dilemma

With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention of the embattled consumer. Specifically, how can retailers and brands connect with consumers and build real loyalty in such a distracted, fragmented and complex marketplace?

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The 2016 Bond Loyalty Report

In collaboration with Visa, The Bond Loyalty Report, now in its sixth consecutive year, takes an in-depth look at consumer attitudes and behaviors towards loyalty and reward programs, covering most major industry sectors. Download the free 2016 Bond Loyalty Report executive summary report.

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The 2015 Loyalty Report

Our fifth annual report offers an in-depth look at North American consumer loyalty attitudes, insights and behaviors. Explore 200+ program rankings to learn more about this years loyalty leaders and laggards.

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The 2014 Loyalty Report

Our fourth annual report offers an in-depth look at North American consumer loyalty attitudes and behaviours. Key findings and topics include over 150 US loyalty program rankings and critical loyalty program trends and stats.

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The 2013 Loyalty Report

In addition to rankings of the top performing consumer-rated loyalty programs, the 2013 Loyalty Report will provide insights and details into consumer sentiment about all facets of brand loyalty engagement.

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The 2012 Loyalty Report

Our 2nd annual report offers one such opportunity to reflect on the Canadian loyalty landscape, driven by the voice of consumers. Our report reveals the results of a survey of more than 6,500 consumers, exploring attitudes and behaviours on loyalty marketing programs impacting regular shopping and purchase decisions.

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The 2011 Loyalty Report

Explore the inaugural edition of the Loyalty Report, Canada’s first syndicated study of loyalty program member attitudes and experiences.the loyalty report includes rich insights and analysis provided by our in house marketing research and loyalty teams.

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How to Deliver Bottom-Line Results with Engagement Marketing

Effective Engagement Marketing solutions acquire, retain and engage customers through brand experiences that influence perceptions, drive behaviors, build communities and promote advocacy. The true loyalty lifecycle evolves the stages of engagement for consumers, employees and channel representatives by using the power of technology to elevate brand experiences.

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Critical Factors to Ensure a Positive Customer Experience

Frontline sales employees have the biggest direct influence on driving positive Customer Experience, brand advocacy and community. An inspired, engaged and loyal employee channel drives better financial results and builds enduring customer loyalty. Companies must evolve their assumptions about channel employees, so they can design more effective programs.

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