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A downloadable collection of loyalty reports and white papers penned by our thought leaders.
Are you ready for the battle of love and loyalty? Download the Executive Summary of The Loyalty Report 2017. Produced in collaboration with VISA, this is the largest study of its kind and it explores the changing attitudes and behaviours of over 28,000 North American consumers.Learn More
Traditionally, professional sports franchises have lagged behind other business sectors in creating Customer engagement strategies, as they have relied primarily on the emotional and often irrational fandom generated by their Fans. This white paper focuses on providing the insights, guidance and examples to help leading sports franchises build more effective loyalty and data collection programs that secure new revenue streams and engender and enhance Fan Loyalty in and out of venues.
The Ontario Government’s Bill 47, Protecting Rewards Points Act (Consumer Protection Amendment) 2016 is aimed at providing consumers who participate in loyalty programs with protection over rewards points earned from loyalty programs. Bond Brand Loyalty has developed this report in order to help loyalty owners, operators and their partners better understand the implications of the amendment to the Act. This report describes key issues that we have unearthed, and we advocate that businesses closely examine the amendment to the Act with their legal, financial and strategy teams to draw their own conclusions.
Bond Brand Loyalty surveyed 2,000 Canadians and asked them, amongst other things, about their current vehicle, and what they plan to purchase next. The study focused on evaluating and revealing key strengths, weaknesses and potential opportunities for automotive brands in Canada.Learn More
Based on our webinar "Measure Twice, Cut Once", this white paper will get you started on creating a plan to drive implementation excellence for your new or existing loyalty program.
Place the customer at the center of every business decision and yield enterprise-wide success. By harnessing customer behavioral, transactional and social data, many organizations are embracing this defined discipline to help inform optimal decision making across all facets of their enterprises. Can you afford not to take the leap?Learn More
For retailers operating a loyalty program whose value proposition is anchored mostly in discounts and rebates, the risk of engendering loyalty to the program and not to the brand is high.Learn More
In a world of product parity and increasing consumer demands, the brands that will rise to the top and stay there will be those who find a way to harness their most powerful and differentiating asset – their people. That’s why brands like Apple, The Ritz-Carlton, Disney, Macy’s, and Starbucks are so celebrated when it comes to the brand loyalty of their customers.Learn More
Are customers loyal to the brand, or are they (just) loyal to the discount? The Love Matrix, the two-by-two matrix created by pivoting brand love and program love together, reveals some interesting insights related to brand loyalty and hints at effective strategies for marketers.Learn More
With the constant proliferation and bombardment of retail and brand messages targeted at consumers each and every day, one has to wonder how it is possible to acquire the attention of the embattled consumer. Specifically, how can retailers and brands connect with consumers and build real loyalty in such a distracted, fragmented and complex marketplace?Learn More
In collaboration with Visa, The Bond Loyalty Report, now in its sixth consecutive year, takes an in-depth look at consumer attitudes and behaviors towards loyalty and reward programs, covering most major industry sectors. Download the free 2016 Bond Loyalty Report executive summary report.
Our 2nd annual report offers one such opportunity to reflect on the Canadian loyalty landscape, driven by the voice of consumers. Our report reveals the results of a survey of more than 6,500 consumers, exploring attitudes and behaviours on loyalty marketing programs impacting regular shopping and purchase decisions.Learn More
true loyalty, a strategic concept we developed, shatters traditional approaches to brand loyalty, and proves that brand loyalty is built and sustained by optimizing the value exchange between the customer and the brand at every stage in the customer’s lifecycle.Learn More
Although the loyalty landscape is maturing, consumers are still actively engaged with loyalty programs: 92% of consumers are members of at least 1 loyalty program. Next-generation loyalty programs must create a mutual value exchange that deepens the connection between the customer and the brand.Learn More
Effective Engagement Marketing solutions acquire, retain and engage customers through brand experiences that influence perceptions, drive behaviors, build communities and promote advocacy. The true loyalty lifecycle evolves the stages of engagement for consumers, employees and channel representatives by using the power of technology to elevate brand experiences.Learn More
Frontline sales employees have the biggest direct influence on driving positive Customer Experience, brand advocacy and community. An inspired, engaged and loyal employee channel drives better financial results and builds enduring customer loyalty. Companies must evolve their assumptions about channel employees, so they can design more effective programs.Learn More
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