Leadership Team

undefinedLead stories

Great companies create a vision for growth and enable a culture to achieve it. Here are our industry leaders and speakers who motivate our team so we can inspire yours.

  • Bob Macdonald, President & CEO

    Bob’s been at the helm of our business since 2001. Under his leadership we’ve grown in size, strength, skill and whiteboards. You’ll find his long held belief in loyalty in every aspect of our work and play. You’ll also find him asking questions, sharing insights and exploring ideas. It’s this hunger for knowledge, coupled with a strong vision, that’s helped lead Bond to the forefront of digital and human experience marketing. Bob likes to roll up his sleeves. But he’ll also roll out a great story. He knows loyalty. And he inspires it.

    Bob first walked through our doors 20 years ago. His experience has seen him work globally with Fortune 500 brands including IBM, Ford, Scotiabank, Johnson & Johnson, The Home Depot, Cineplex/SCENE, BlackBerry and more.

    Bob is a board member of Loyalty360 – The Loyalty Marketer's Association and has served on several other boards including Altruvest Charitable services, Northmount School and the Ontario Science Centre’s board of trustees. In 2012 Bob became a member of CORE (Conserve Our Rural Environment), a local organization formed to respond to environmental threats in rural areas. Under his leadership and commitment to corporate social responsibility our team has donated time, resources and dollars to Free the Children and The Michael Pinball Clemons Foundation.

  • Rob Daniel, Executive Vice President, Client Leadership

    Rob leads our North American growth with responsibility for all Client Service teams and Major Accounts across our business, as well as Consumer Loyalty Solutions, which includes Research, Consumer Insights & Analytics, and Loyalty Solutions. Rob brings almost 20 years of leadership and marketing experience, most recently as Vice President of Enterprise Loyalty and Customer Insights at Bank of Montreal.

    As BMO’s Vice President, Enterprise Loyalty and Customer Insights, Rob was recognized for significant achievement across all his teams including, customer experience strategy and design, enterprise analytics, customer data management and marketing research for the bank’s Canadian and US businesses.

  • Sean Claessen, Executive Vice President, Strategy & Innovation

    When Sean Claessen solves for X, he always asks why. Through relentless curiosity, he has coalesced creativity and analytics, evolving the traditional strategy role to mesh finances and data to visual acumen and design thinking. After years of living in Ad Land, he wanted to give clients results, not just a string of F-words: Fleeting-Frivolous-Fun work - instead, work that could better use space, time, and money to solve problems. He joined Bond in 2008, as Executive Creative Director, and has taken years of millennial marketing, experiential excitement and an appetite for innovation into new realms. He now draws on Loyalty and Customer Experience vocabularies to innovate better in-store, digital, and people-related solutions that create return on investment and return customers. A firm believer that disruption and rapid 'pretotyping' offers all new possibility, he's relentless about agile testing and perpetual iteration. He thinks bigger, goes beyond, and shines light where others would just shoot in the dark.

    Sean has been instrumental in solutions for big brands like Under Armour, New Balance, Sephora, AVEDA, Ford, Harley-Davidson, and UFC. His experience spans Financial Services to Manufacturing, Retail to Hospitality, because he doesn’t just address problems; he nurtures potential—in both his clients and his team. A regular speaker and frequent industry commentator, at conferences and for publications around the world, Sean brings insight and entertainment to any topic. A natural-born leader who is both brilliant and electric. Through example and action, he energizes people and brands to want more, do more, and be more.

  • Carlo Pirillo, Executive Vice President, Client Delivery Services

    Carlo oversees the technology and immersive interactive assets that advance human interactions, and bridge the gap between brands and people. He has leveraged his expertise and knowledge of digital solutions to lead the design and development of several CRM and loyalty management systems — systems that enable our clients to truly understand their customers, and connect with them in highly relevant ways.

    Carlo joined our team in 1998, bringing with him extensive experience in e-business applications, specifically within the area of Customer Relationship Management.

  • Lorinda Nepaul, Chief Financial Officer
    With over 20 years of agency, consumer packaged goods and retail experience, Lorinda brings a multifaceted approach to her role. She has a unique ability to interpret, analyze and translate data into financial strategies that deliver results that satisfy both business objectives and client expectations. Originally from Montreal, Lorinda is a Chartered Professional Accountant (CPA, CMA) with an MBA from the University of Toronto. Throughout her career, she has worked both in Canada and the U.S., championing the pursuit of strategic growth opportunities through a combination of strong financial and operational leadership.
  • Mike McDowell, Vice President, Global Accounts

    As Vice President, Global Accounts, Mike cultivates and nurtures our North American client relationships in the rapidly changing space of consumer loyalty. Mike joined us in 2015 bringing more than 18 years of experience in marketing, channel management, people leadership and business development. Prior to joining Bond, Mike held the position of Senior Director of North American Field Marketing for BlackBerry. In this leadership position, he was responsible for the go-to-market strategy for all BlackBerry products and services in the US and Canada consumer and enterprise markets. Mike also previously held several other key roles at BlackBerry including Country Director, Marketing – Canada and Director of Sales.

    Mike draws on his deep understanding of customer needs, in-depth industry knowledge and enterprise technology product expertise to strengthen our position as a leader in loyalty and drive continued North American growth. Sharing Bond’s relentless commitment to client success, he helps our clients focus on driving return on marketing investment and re-aligning spend for loyal outcomes.

  • Paul McCallum, Vice President, Automotive Solutions

    Since joining the company in 2001, Paul has held multiple leadership roles at Bond. Currently Paul is responsible for our Customer Experience Practice which includes our Customer Experience, Channel Enablement and Learning teams as well as our Automotive Sector and Major Accounts. Paul's “put people first…always” mantra has contributed to innovative solutions and demonstrated success with a broad variety of clients from the Automotive, Financial, Technology and Pharma Sectors. This broad range of experience has allowed Paul to take on a variety of roles and responsibilities at Bond resulting in a well rounded executive approach to creating solutions that build on a solid foundation but adapt for important real time, constantly evolving influences. For more on Paul’s story, check him out on LinkedIn.

  • Maria Pallante, Vice President, Loyalty Solutions

    Maria leads a loyalty marketing operations team specializing in launching, managing, and optimizing programs for North American clients. Her focus is on implementing effective customer retention and engagement strategies, underpinned by operational excellence. Maria has established a disciplined approach to implementations that is leveraged for all clients, and serves as the basis for our Operational Readiness Assessments.

    Maria has over 15 years’ experience, and has worked on 10+ loyalty program implementations, including new and transitioning programs. Maria’s experience spans a number of industry sectors, including financial services, retail, pharmaceutical, telecom, and hospitality. Clients have included decision makers at Aeroplan, HSBC, The Home Depot and other North American blue-chip companies.

    Maria has a Biochemistry degree (Hon) from McMaster University and an MBA from the De Groote School of Business from McMaster University. Maria is also a certified Project Management Professional.

  • Scott Robinson, Vice President, Design & Strategy

    Scott Robinson leads Bond Brand Loyalty’s Loyalty Consulting & Solutions discipline and is our thought leader for consumer loyalty strategy engagements. His focus is enabling clients with the best possible solutions for their specific objectives and environments, and ensuring Bond maintains market leadership in terms of loyalty and CRM innovation, technique and approach. Scott has over 10 years’ experience designing, implementing and optimizing large-scale loyalty and CRM programs, and helping clients understand how to use them as stepping stones for inspiring powerful relationships with their customers. Along with his strong experience across a number of industries, including consumer retail and financial services, Scott brings a highly disciplined analytics approach to strategy development for clients. Earlier in his career, Scott launched and developed our Consumer Insights and Strategy Group, and spearheaded the development of the CRM principles and techniques, campaign management protocols and consumer data-driven strategy development tied to some of North America’s most celebrated loyalty programs. Scott’s current focus is the intersection of marketing and neuroscience, through his involvement with The Maritz Institute. Scott is frequently called upon to comment in the media, and is a frequent speaker at industry events including conferences by Loyalty360, eTail, CMO Exchange, CMA and AMA. Scott holds an MBA from the Richard Ivey School of Business at the University of Western Ontario.

    Twitter: @scottjrobinson1

  • Anne Bowie, Vice President, Client Leadership

    Anne has over 15 years’ agency experience working across a variety of sectors, including Automotive, Consumer Packaged Goods, Entertainment, Retail and Technology. Anne prides herself on developing deep relationships with clients that go beyond just delivering their business needs to forming meaningful, trusted partnerships. A self-motivated, passionate and energetic leader, Anne works hard to build, maintain, grow and mentor high performance teams that work hard to achieve results and have fun doing it.

    Anne has a proven track record in securing new multi-million dollar business with tier one brands, and is skilled in collaborating with brand teams and agency partners to build integrated programs as part of a brand’s complete marketing mix.

  • Kyle Davies, Vice President, Global Insights

    Kyle leads our North American Marketing Research business, with a team of expert researchers dedicated to helping our clients better understand their business. A mix of inquisitiveness, data-geekiness, and business experience make Kyle a trusted consultant to many of North America’s top businesses in the fields of financial services, tech/telco, retail, pharma, and more. Kyle brings more than ten years of experience as a marketing researcher.

    Research rigour; innovative methods; smart analytics; intuitive and attractive reporting; focused insights and recommendations. Kyle encourages a healthy mix of these principles in all of the work done by Bond’s Marketing Research team, helping our clients find clarity through insights.

    Our Marketing Research team designs, builds, operates, and reports on studies using a variety of methodologies, focusing on helping our clients understand Brand, Choice, Experience, and Loyalty. We offer a full range of qualitative and quantitative approaches, in studies ranging from small ad-hoc studies to large ongoing tracking programs.

  • Morana Bakula, Vice President, Customer Experience

    Morana leads Bond’s Customer Experience practice which includes a multidisciplinary team of Customer Experience Strategists, Learning Strategists, Instructional Designers and Project Managers. Morana is a trusted client adviser and an award-winning learning professional with 10 years of experience architecting strategic learning and motivation solutions while bringing tremendous passion and commitment to helping our clients deliver a sustained differentiated customer experience. Morana has deep experience across industry sectors, including: pharmaceutical, financial services, insurance, retail, consumer and packaged goods, hospitality, and has worked with some of the world’s most recognized brands including: Janssen, Roche, KPMG, American Express, Nestle, PepsiCo, AB InBev and BlackBerry. Morana has a BA (Hons.) in Philosophy and English. She is also a certified Instructional Technologist (Centre for Effective Performance), and is certified in Strategic Change Leadership (Rotman School of Business).