We’ll put the custom in your customer journey.

XO Lab. Where data, technology and creative minds meet to revolutionize—and personalize—your brand’s digital Experiences and Outputs.

Our human-centric marketing approach zeroes in on the 1:1 experience so you can quickly move beyond the segment or persona to the person. Using tailored strategies, advanced data analytics, industry-leading technology, rich dynamic and contextual creative and omni-channel marketing, we create consistent mobile-first experiences that engage your customers in personally relevant ways.

Services include

  • Evaluate

    Cross-Platform Audit
    Advanced Data Analytics
    Customer Journey Mapping
    Operational Readiness

  • Execute

    Omni-Channel Campaigns (Email, SMS, Mobile Push and Wallet, Social, Digital Ad, Direct)
    Marketing Automation
    Marketing Technology Implementation
    AI and Machine Learning

  • Design

    Campaign Strategy
    Creative Execution
    Lifecycle / CRM Communication Design
    Marketing Technology Solution Design

  • Optimize

    Data Analysis and Segmentation
    Testing, Measurement and Refinement
    Audience Personas and Customer Journeys
    Campaign Reporting



  • Put a little or a lot of XO in your customer relationships.

    Contact us to talk about your customer engagement and digital marketing needs.

  • XO Lab Press Release

    Bond Advances Digital Personalization with Launch of XO Lab

    Bond launches the XO Lab to drive dependable digital innovation and deliver breakthrough personalized digital experiences for Bond’s clients and their customers.

    Read More

  • Synapze Loyalty Platform

    SynapzeTM Loyalty Platform

    Synapze is a flexible platform designed to drive timely, ongoing and relevant engagement between brands and members.

    Visit Synapze Website

  • Tipping Point with Technology

    Have We Reached a Tipping Point with Technology?

    From our recent 2018 Executive Launch event, Sean Claessen shares his thoughts on how Loyalty technology has reached a tipping point.

    Watch The Video