Newsroom
Bond Brand Loyalty Appoints Jason Cimino as Chief Growth Officer to Drive Customer-Intelligence Powered Growth
Toronto, ON – (October 6, 2025) – Bond Brand Loyalty (“Bond”), the global customer-intelligence driven engagement company, is proud to announce the appointment of Jason Cimino as Chief Growth Officer. Cimino will lead Bond’s growth strategy, leveraging its unique Bond Intelligence and Integrated Growth Solutions to deliver stronger brand loyalty, more advocacy, and lasting growth for its clients.
“Bond is unmatched in our knowledge of consumers—their behaviors, preferences, what engages them and what earns their lasting loyalty,” said Morana Bakula, President & Chief Executive Officer at Bond. “Jason not only brings deep expertise in driving growth but also shares our belief that successful businesses are built on deepening bonds between brands, customers and employees.”
Bond’s industry-leading Customer Intelligence is at the core of its ability to partner with brands to understand how customers interact, spend, and engage—providing actionable insights that fuel strategies to increase spend, frequency, and customer lifetime value.
These insights fuel Bond’s Integrated Growth Solutions, spanning loyalty strategy, CX and HX design, creative services, and Bond’s proprietary AI-powered loyalty technologies—all designed to deliver measurable and sustainable ROI.
“I’m thrilled to join Bond at such an exciting time,” said Cimino. “Bond stands apart with its ability to not only understand customers deeply but to design, build, and operate engagement strategies that drive measurable returns. I’m looking forward to partnering with our fantastic teams, clients, and partners to create strong Bonds that build sustainable growth.”
Bob Macdonald, Founder and Chairman of Bond, added: “From the beginning, Bond has been built on the belief that deep customer understanding drives enduring success. Jason’s leadership will help us accelerate that vision, ensuring we continue to elevate the standard for how brands engage and grow with their customers and employees.”
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About Bond
Bond is the customer-intelligence driven engagement company that creates growth by building lasting connections between brands, their employees, and their customers.
Powered by Bond Intelligence, Bond’s work produces stronger brand loyalty, more advocacy, and lasting growth. Through Bond’s unique integrated growth solutions, Bond is continuously recognized for its approach to engagement by tapping into the full potential of known customer connections through loyalty and engagement program optimization, design, customer intelligence, advanced analytics and A.I. integrated technologies.
Headquartered in Toronto, Bond operates offices globally throughout North America and Europe to support their clients.
For more information, please visit www.BondBL.com.