The Bond Perspective

What we’re seeing and building — in loyalty, behavior, and beyond.

The Bond Perspective

Safeguarding Loyalty Programs Against Points Theft

Loyalty is Earned in the Storm: How Premium Credit Cards are Missing their Moment

AI Regulation: Where Are We Now?

Double-Double Down: Bond’s Take on Canadian Tire & Tim Hortons’ New Linked Loyalty Partnership

New Leaders in Customer Loyalty: A Conversation with Michelle Sequeira Yee

The 2025 Bond Loyalty Report: 15 Years of Benchmarking What Matters Most

Designing Fraud-Proof Loyalty Programs

Now Live: Beyond the Bond – Our First-Ever Podcast Episode

Behind the Butter: How a Bold April Fools’ Campaign Became a Creative Standout

Decoding Customer Attitudes for Tailored Experiences

Harnessing AI for Next-Level Benchmarking, Research & Insights

Good CX Delivers Better Outcomes for Customers, Employees and Organizations

AI-Powered Personalization: The Balance Between Technology & Humanity

Loyalty Beyond Discounts

Making Loyalty Personal Again: Key Insights from CRMC 2024

Rethinking Retail: How Intelligent Data Collection Drives Sustainable Growth

The Hidden Power of AI Orchestration

The Future of Customer Engagement is Here

The Time to Reimagine Customer Experience is Now

Economic Pressure & Customer Behaviour: Managing Your Loyalty P&L in a Shifting Market

The Rise of Subscription Management Services

Mkt Intel: Engaging the Next Generation | F1, the Fan Favorite

How Intimate Conversations Can Foster Loyalty: A CRMC 2025 Recap

Mkt Intel: Empowering Consumers & the Role of Brands in Personal Development

How to Navigate AI Regulation: A Loyalty Perspective | Part II

How to Navigate AI Regulation: A Loyalty Perspective | Part I

The Financial Sector Agency Roster is Missing Loyalty Expertise

The Dilemma of Reusable Bags in Retail

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